As part of the FCCJ's continuing effort to explore where we've been, where we are, and where we are going in terms of delivering value to FCCJ members, the FCCJ Board of Directors decided to conduct a member survey to find out the opinions of our members, including the staff of our corporate members that might be interested in the activities of FCCJ .
The Board will use the results from these research efforts to get a better understanding regarding the needs and desires of FCCJ members.
Two surveys in one
We decided to use two separate forms, one for the head of, or main contact person at the member company and another, more simple form for other staff members.
4 - 18 June, 2004
Main contact person survey: 28 (40 %)|
Other staff survey: 30
1. Nationality of respondents?
2. About how many events/meetings organized by FCCJ do you personally attend every year?
Of the main contacts, 54 % had attended more that five FCCJ events or more during the last year and only 7 % had not attended any events. Attendance among the other staff was for obvious reasons (they might not have got the information about events, or did not know that they were entitled to attend) much lower. Only 20 % reported that they had attended five times or more, and one-third had never attended.
- If you attended none, or only a few, what was the main reason?
A majority gave the reason "did not have time". Second reason was that the theme was not interesting, less than 10 % cited price as a reason for not participating.
Note: the survey for other staff also included an alternative "My company would not allow me to go", which got 8% of the responses.
3. How familiar are you with FCCJ publications and web site?
The main contacts where in general very familiar with the e-mail bulletin and the FCCJ news, whereas the Suomi Magazine and web site scored lower numbers. The other staff knew better about Suomi, but where not much familiar with the e-mail bulletin, most likely because they were not on the mailing list (yet). Also their familiarity with the web site was much lower than that of the main contact.
Overall the familiarity with FCCJ media can be considered fairly good, and can futher be improved by better distribution of both electronic and printed media.
4.1. General satisfaction
The satisfaction level was measured both as rate of importance rate of and performance. Generally the satisfaction level was good, on all measured items the performance exceeded the importance.
As for the overall satisfaction/ good value for money, none of the respondents reported it to be very low and only 6 % low, whereas 44 % considered it to be high and 26 % very high.
Our FCCJ membership benefits my company.
The FCCJ is a good source for business information.
The FCCJ is a good place for business networking.
The FCCJ office is courteous and responsive to members.
FCCJ membership is good value for money, overall.
4.2. Meetings and events
Information on and invitations to events are well organized.
The number and quality of events are sufficient.
Luncheon meeting themes and speakers are interesting.
There is sufficient time to network during
FCCJ meetings and events provide good value
|4.3. Publications and Website
|The email bulletin is informative and interesting.
|The FCCJ News articles are of sufficient quantity and quality.
|The Suomi Magazine is valuable as a tool to promote Finland in Japan
|The FCCJ web site is attractive and provides useful
|5. How would you rate the following factors as reasons for joining the FCCJ?
The most important reason for joining the FCCJ was, according to the respondents, to connect to the Finnish business community. Almost 80% reported very high or high (red and yellow bars combined). Second most important was "source of information" (68%), followed by business networking, 59 %. Social events (e.g. golf and Christmas Party) and meeting potential clients were not seen as an important factor, only about 30 % gave this very high or high importance.
|6. In the future, the FCCJ should:
One of the most important part of the survey was to find out what the members expect of the FCCJ.
The respondents clearly indicated that they want more network-oriented events and company visits. In addition, the other staff category also gave high importance to casual gatherings at lower cost.
On the contrary - company presentations at events, social events and opportunities to promote company where not considered important.
The members also seem to be ready for going online in regard to invitations, less than 20% thought that hard copies still had high or very high importance.