Joint Nordic Business Luncheon organized by SCCJ 11 June 2004
Theme:
"The Screws are missing!"

Speaker: Tommy Kullberg, President,
IKEA Japan K.K.
RECAP
As Tommy Kullberg made his presentation "off-the-record", we will not give a detailed recap of it.

But the figures he gave about IKEA worldwide are impressive. The company has 165 own stores (and an additional 21 franchisees) in 22 countries. Last year the stores were visited by 310 million customers and the IKEA catalogue was printed in 131 million copies in 23 languages.

Mr. Kullbergs views on the four main reasons for failure in Japan, that they naturally woul dlike to avoid:
  • don't do product adaptation
  • underestimate your competition
  • (don't pay attention to) quality issues
  • sell at low price

    For more about IKEA and IKEA in Japan, go here: http://www.ikea.jp/index_e.php
    • IMAGES FROM THE MEETING
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    Tommy Kullberg: "We do our part and you should do your part, so keep this wrench until you start shopping at IKEA in Japan, you might need it". (each participant got a wrench).
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    Tommy notes some highlights from the IKEA Group Guide.
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    Timo Varhama (center) ponders if he could supply paper for the IKEA catalogue in Japan.
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    Some FCCJ members in the audience, from right Ken Imai, Eero Tammila, Isao Nishimura and Juhana Häkkänen.
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    The conference room at International House...
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    ...was fully occupied with over 80 participants.
    For more images from the SCCJ web site, click here.
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