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 Mr. Hienonen's Presentation (pdf 1.2 MB) |
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According to Mr. Hienonen, Finnair's Asia strategy is to become a major Europe-Asia network carrier, provide good connections between Asia and their European network and target is daily nonstop flights
using a modern wide-body Airbus fleet. A problem they have currently regarding the fleet and Tokyo flights is that because of runway restrictions at Narita, they are only able to use the Airbus 340, of which they now have only one, a fairly old aircraft. But by the summer, they will get two brand new A340's.
A telling fact of the rapid Finnair growth in Asia is that in 2001 they had only 8 weekly flights, this year they will have almost 60! Asia accounts for 37% of Finniar's passenger traffic, and counting in Asia-Europe gateway traffic, close to 50%. According to their estimations, the Asia traffic will grow with a further 33% in 2007 and 25% in 2008. Finnair believes that they have a sustainable competitive edge based on geography. Finnair is the most preferred choice for passengers from Asia needing at least one stop-over to their destination in Europe, e.g. to Stockholm, Gothenburg, Oslo, Hamburg, Dusseldorf, Berlin, Stuttgart, Edinburgh and Tallinn. After the presentation, a large number of questions were asked, many of them slightly "hardball", but Mr. Hienonen managed to answer all of them with flying (blue and white) colors. |
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FCCJ President Mika Mäkinen introduces the speaker.
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Sharing a good laugh at the top table.
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Jukka Hienonen starts his presentation.
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In the front row, from left: Yasuji Ishigaki (former Ambassador to Finland), Hirokuni Yoshida (Outokumpu) and Kimuo Hashida (Nokia)
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From left: Kanji Ohashi (Mori Hospitalilty Corp./Grand Hyatt Tokyo), Kalevi Lehikoinen (TeliaSonera), Juha Niemi, Veli-Matti Lahti, Seppo Rantanen, Yoshinori Sano (Seiwa Accounting Service) and Yukio Sakurai. Back to camera Isamu Maeda (Kawanoe Zoki) and Pekka Laitinen (Fitch Ratings).
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From left at the back of the table: Eero Tammila (Finnair), Kaj Forsell (Tekla), Ian Hamilton, Jussi Salmela (Schering-Plough)
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From left: Samuli Pahkala (Vaisala K.K.), Erland Olsen and Leif Nilsson (SAS) and Hannes Valtonen (Capmark).
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Shigeyoshi Noto of the Finnish Tourist Board notes with satisfaction that the share of Asian traffic is growing.
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The travel industry table. From left Takeshi Yokoyama (Finnair), Yoshiaki Matsumoto (Kyoshin Shoji), Takaaki Satake (Japan-Finland Society), Hiroaki Sugawara (Finn Corporation), Mitsuo Takaizumi (Finnair), Noriyuki Kato (Sky) and Hiroshi Namikawa (Finnair).
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My dream is to have only 7's after each destination...
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Anu Saarela (Embassy of Finland) asks how it is possible to fly for less than 2 euros from Stockholm to Paris?
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Strictly speaking, it isn't.... 36 of the 40 low-cost airlines in Europe are in the red.
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Ian Hamilton (UPM-Kymmene) asks about the level of service onboard.
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We have a lot to learn from Japan.
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Toshio Egawa (Egawa Strategics Laboratiories) explains the physics of flying. Around the table from his right: Isao Nishimura, Shigeyoshi Noto, Yasuji Ishigaki, Hirokuni Yoshida, Kimio Hashida, Mika Makinen, Jukka Hienonen, Anu Saarela and Tuomo Kuuppo.
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Quentin O'Mahoney (AMT Group) asks about the sufficiency of capacity at Helsinki Vantaa airport.
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A question from Juha Niemi (Embassy of Finland). Veli-Matti Lahti (SDL Japan) follows with interest.
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A very active Q&A session.
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Seppo Rantanen (Koitto K.K.) asks a question regarding cooperation with SAS.
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Mika Mäkinen hands a small gift of appreciation to the speaker.
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The luncheon was attended by 37 members.
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