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  ISSUE 19/2009 2 September, 2009  
Dear !*TITLE*! !*LASTNAME*!,

The elections in Japan went as perhaps everyone expected, some hoped and others feared...

Our "senior statesman" columnist writing the "Aoyama View" on our web site has made some interesting reflections on the consequences of the election results. Click banner at right to read the latest column titled "Japan election result - as expected".

We had a nice and well-attended Club Evening last Tuesday which also served as a farewell party for Ambassador Jorma Julin, who left Japan on Friday. I would like to thank all companies and individuals who contributed to the sayonara present for the Ambassador! Read more about this event below.
Ambassador-Designate Jari Gustafsson took up his position yesterday and we hope to meet him soon at one of our events!

Note: We will take a late summer vacation next week so the FCCJ office will be closed from Sat. 5 to Sat. 12 September.

  Report from FCCJ Club Evening on Tuesday 25 August
Farewell Party for Ambassador Jorma Julin at Moomin Bakery & Café

The first event after the summer break was a club evening held on Tuesday 25 August at the Moomin Bakery & Cafe in Tokyo Dome City La Qua, Korakuen.

This was also an occasion for the chamber and its members to say thank you and farewell to Ambassador Jorma Julin, who will leave Japan at the end of August to take up the position as Director General for Development Policies and Cooperation at the Ministry for Foreign Affairs in Helsinki.

50 members and guests joined and got a taste of Finnish style delicious food, including fresh Finnish bread from their own bakery, drinks, including Finnish beer and mingle with old and new friends in a informal atmosphere with Moomins as interested spectators.

For more images from the club evening, click link at right!
Thursday, 17 September
FCCJ Luncheon Meeting

At our luncheon meeting in September we will have Mr. Taro Sakamoto, Country Manager of Brown-Forman Beverages Japan LLC as our guest speaker. Mr. Sakamoto will speak about Finlandia Vodka business in Japan.

Brown-Forman acquired the Finlandia Vodka brand almost five years ago. Finlandia has had several distributors in Japan over the year, none of them have really managed to get any significant position on the Japanese market, so it will be interesting to hear what strategies Brown-Forman has to change this.

Date & Time:Thursday, 17 September, 12.00-14:00
Venue: Hotel Okura, Kensington Terrace (South Wing 12F) MAP
Cost:7,000 yen for members, guests 8,000 yen (collected at the door)
Registration:by Tuesday, 15 September

About Brown-Forman
Brown-Forman is a diversified producer of fine quality consumer products. It was founded in 1870 by George Garvin Brown in Louisville, KY, U.S. His original brand, Old Forester Kentucky Straight Bourbon Whisky, was America's first bottled bourbon and remains one of Brown-Forman's finest brands today.
Brown-Forman employs 4,120 people worldwide with about 1,000 located in Louisville. Brown-Forman, one of the largest American-owned spirits and wine companies and among the top 10 largest global spirits companies, sells its brands in more than 135 countries and has offices in cities across the globe. In all, Brown-Forman has more than 30 brands in its portfolio of wines and spirits.

Brown-Forman and Finlandia Vodka
Brown-Forman Corporation and Altia Corporation of Finland (Altia) have jointly owned Finlandia Vodka Worldwide Ltd. (FVW) since 2000 when Brown-Forman acquired 45% of FVW and an additional 35% in 2002.. Brown-Forman acquired the remaining 20% of the capital stock of from Altia in 2004. Finlandia Vodka is a premium vodka from Finland and is sold in more than 100 countries around the world.
Altia, the leading Finnish wine and spirits company, will continue to produce the highly acclaimed vodka as exclusive supplier of Finlandia to Brown-Forman until at least 2017.

If you like to attend, please click link at right.
To check who has already registered, click HERE!!
Friday, 2 October - The North-America - Europe Golf Challenge in Japan
Daimler & Chrysler Cup 2009 - slots still available!

The 7th Annual North America-Europe Golf Challenge - the Daimler & Chrysler Cup - will be played on Friday 2 October at the same venue in previous years, Atsugi Kokusai C.C. There are still open slots in both teams, but as always we expect to have approximately 72 players on both teams, so if you plan to participate, sign up soon!

The participation fees are same as last year, i.e. a 3,000 yen non-refundable registration fee and a 21,000 yen fee (paid to the club) for the play, caddie, lunch and party and a lot of great prizes, for a total of 24,000 yen

Sponsoring the event
If you want to promote your company through this event, and its web site, please sign up as a sponsor. Sponsors who sign up now will have the additional benefit of getting an almost full one year exposure on the web site (until we open the 2010 site).

Last year the web site received more than 120,000 hits and we expect the number to be exceeded this year. In addition, the sponsors will be included in printed material produced for the event, such as posters, information guide to players and the pocket guide. Your contribution could be either money or goods/services. Sponsorship starts from 40,000 yen (100,000 yen in goods services). For more details, see the web site.

To sign-up as player and/or sponsor, please click link at right.
Thursday, 27 August
JMEC Information Evenings

JMEC is a business training program centered on a competition to write the best business plan. The program gives participants the chance to get hands-on experience writing a business plan while learning about business in Japan. Whether you are working full time, part-time, or are looking to get back into the business world, JMEC is a great way to enhance your resume while here in Japan.

JMEC will be holding two more information sessions for potential participants to learn more about the upcoming program, JMEC 16.
  • Thursday, 17 Sep., 19:30 – 21:00, American Chamber of Commerce in Japan (map)
  • Tuesday, 29 Sep., 19:30 – 21:00, Temple University Japan Campus, Azabu Hall, room 212 (map)
  • Wednesday, 7 Oct., 19:30 – 21:00, American Chamber of Commerce in Japan (map)
  • Thursday, 15 Oct., 19:30 – 21:00,, Temple University Japan Campus, Mita Hall room 503 (map)
  • Tuesday, 20 Oct., 08:15 – 09:15, Temple University Japan Campus, Azabu Hall, room 212 (map)
For anyone who is interested in learning more or attending one of the sessions (free, but registration is required), they should visit

JMEC Wine and Tapas Party
The Japan Market Expansion Competition (JMEC) invites you to join a Wine and Tapas party on Tuesday, 6 October, 19:00 – 22:00 at The Pink Cow.  On the menu will be a great selection of wines from Orca International, as well as an assortment of yummy food specially created by Chef Andy.  The entrance fee of ?5,000 includes food, drink and a chance at the door prize drawing.  This will be an excellent opportunity to network, so bring plenty of meishi!  Please RSVP to by October 2 to reserve your spot.  This event is expected to be popular, so sign up soon!

News from Finland

Finnish Audi sales manager's remarks on women spark outrage

A series of abrasive comments on women by Esko Kiesi, the head of Audi car sales at Finnish retail group Kesko, have sparked outrage on the internet and an apology from Mr Kiesi's superior.

Mr Kiesi had compared a woman to a car before remarking that a woman could not cope in a managerial job.

"A woman is physically, psychologically as well as emotionally completely different from a man," he had been quoted as saying by Anna, a women's weekly.

"This is why women do less well [than men] in managerial positions: they use their emotions in the wrong situations, leading them to put feelings ahead of reason."

He also told Anna that if a woman refused to iron or clean a relationship was on its last legs.

If you read Finnish, click here for an article in Helsingin Sanomat.

Grin of the Week

It is not always what you expect...

A lawyer returns to his parked BMW to find the headlights broken and his front bumper smashed. There's no sign of the offending vehicle, but he's relieved to see that there's a note stuck under the windshield wiper. The lawyer picks up the note.

"Sorry. I just backed into your Beemer. The witnesses who saw the accident are nodding and smiling at me because they think I'm leaving my name, address and other particulars. But I'm not."
Best regards

Clas G. Bystedt
If you have any comments, rumors, gossip or inside information,
send it to:

This bulletin is published by the Finnish Chamber of Commerce in Japan (FCCJ) and distributed to over 650 recipients among its members and related organizations.

FCCJ was established in April 1999 to promote trade and economic exchange between Japan and Finland and has today 64 corporate members, 15 individual and one special member.